What cookies are
Cookies are small text files a website stores on your device. “Similar technologies” — local storage, pixels, and the like — do comparable jobs. This policy covers all of them, and groups them by what they do rather than by who sets them.
The categories we use
Essential cookies. These keep the site working — remembering your cookie choices, keeping pages secure, and handling basic load. The site cannot run without them, so they are always on and do not require your consent.
Marketing cookies. These let us measure and improve our advertising — for example, learning which campaign brought you here. They stay off until you turn them on. Declining them is also how you opt out of the “sale” or “sharing” of your personal information under California and other state privacy laws; see “Do not sell or share my personal information” below.
What is running today
Right now, this marketing site uses essential cookies and nothing more in the way of cookies — marketing cookies are not active.
We do use a privacy-first analytics tool, Umami, to see which pages people read so we can improve them. Umami sets no cookies, collects no personal information, and does not track you across other sites. It needs no consent and is not one of the categories above — we name it here so you know it is there. If we ever turn on marketing cookies, this page and the cookie banner will say so, and the choice will be yours to make and to change.
Your choices
The cookie banner. On your first visit, a banner lets you accept all cookies, decline the non-essential ones, or open settings to decide category by category.
Cookie preferences. You can reopen those settings any time — use the “Cookie preferences” link in the site footer, or the button below.
Global Privacy Control. If your browser or an extension sends a Global Privacy Control (GPC) signal, we treat it as a valid request to opt out of the sale or sharing of your personal information. The cookie banner reflects that automatically.
Browser settings. Most browsers let you block or delete cookies on their own. Blocking essential cookies may keep parts of the site from working.
Do not sell or share my personal information
We do not sell your personal information for money. Some marketing cookies can involve “sharing” personal information for cross-context behavioral advertising, which several state laws treat the same as a sale. To opt out, decline marketing cookies in the cookie banner or in cookie preferences, or send a Global Privacy Control signal from your browser. We honor these requests for every visitor, and we will not treat you differently for making the choice.
How long cookies last
Session cookies are cleared when you close your browser. Persistent cookies stay until they expire or you delete them — your saved cookie choices are stored this way, so we do not have to ask again on every visit.
Third-party cookies
Our analytics provider, Umami, sets no cookies. If we enable marketing cookies later, some may be set by third-party providers acting on our behalf; those providers are contractually limited to using the information only for the purposes we specify. We will name active providers here as they are added.
Changes to this policy
We may update this policy from time to time. The “Last updated” date above reflects the most recent change. If we change how we use cookies in a way that affects you, the cookie banner will ask for your choice again.
Contact us
Questions about cookies or your choices? Email support@peoplecount.ai. For how we handle personal information more broadly, see our Privacy policy.